SharkFunded used to be Monero Funding. Same domain — sharkfunded.com. Same team. New name.
This isn't unusual in the prop firm industry. But it's a pattern worth understanding, because the reason firms rebrand tells you more than their marketing ever will.
There are three reasons a prop firm changes its name:
Legitimate growth. The firm outgrows its original identity. New products, new markets, new positioning. This is normal and healthy.
Regulatory pressure. A regulator flags the brand, and operating under the same name becomes legally risky. This is a yellow flag.
Reputation reset. The firm accumulates enough negative reviews, payout complaints, or scam allegations that the brand becomes toxic. A new name, a fresh Trustpilot profile, and the review clock starts over. This is a red flag.
SharkFunded's rebrand from Monero Funding fits the third pattern.
When a firm rebrands to escape reviews, the tell is always in the Trustpilot data:
The rebrand split the review history. A trader searching for "SharkFunded reviews" sees the 3.7 score. They'd have to know about Monero Funding to find the 51% one-star profile.
We've seen this pattern across multiple prop firms in 2024-2025:
The traders who lost money under Brand A don't follow the rebrand. The new traders under Brand B have no history to reference. The cycle continues.
Before signing up with any prop firm — especially a new one — do this:
Not every rebrand is a scam. Companies pivot. Markets change. But when a prop firm rebrands from a name with majority one-star reviews to a fresh profile, and the same team is running the same operation with the same payout complaints under the new name — that's not a pivot. That's a reputation launder.
We'll keep tracking these patterns. If a firm you're considering was recently rebranded, check PropXO's Scam Watch before depositing.
4/22/2026
Some prop firms say news trading is allowed, but the real rule may be a profit haircut, a timing ban, or a funded-account restriction. Here’s what FTMO, FundedNext, and FundingPips actually say in 2026.
4/22/2026
Many prop firms say overnight holding is allowed, but that rarely answers the real question. This guide shows how FTMO, FundedNext, The5ers, and Topstep split overnight, weekend, and funded-stage holding rules in 2026.
4/21/2026
A prop firm’s headline loss percentages do not tell the whole story. This article breaks down daily loss caps, static breach floors, and trailing max-loss rules so traders can compare real risk instead of marketing shorthand.
Get more insider intelligence delivered to your inbox.